Matching Quality Brands with Quality Employees

Investing in retention, recognition and communication is helping the Yum! Company to match its employment brand with its marketplace brand. Maintaining open communication within an organization is essential for employees to trust their employers. Associating a company’s brand with a positive reputation for employee relations programs is a powerful tool for recruiting and retaining talented employees. At Yum! Brands, Inc., executives have implemented employee recognition programs that motivate employees to improve performance. Yum! operates “support centers” in various cities that implement training (e.g. customer service) and addressing employees’ professional needs. Yum! has reported that its increased retention rates has increased sales and provided better customer service than it has in past years. Between 2000 and 2003, one of its brands, Taco Bell, has decreased employee turnover rate dropped to 90% from 200% (the average for the industry is 120%).

Source: King, Rachel (November 2003). Great Things Are Starting at Yum. Workforce Management 82(12). Retrieved from:

http://workforce.com/section/06/feature/23/54/58/index_printer.html